☁️ Cloud & Databases

CRM Migration Blowup: 40,000 Duplicates Haunt HubSpot-to-Salesforce Switch

Six months post-migration, a sales team uncovers 40,000 duplicates in Salesforce—42% of their CRM database. This isn't rare; it's a market-wide trap costing millions.

Bar chart of 40,000 duplicate contacts discovered in Salesforce after CRM migration

⚡ Key Takeaways

  • CRM databases degrade 30% yearly; migrations expose hidden duplicates. 𝕏
  • Fuzzy matching outperforms exact rules, catching 90% vs. 60%. 𝕏
  • Duplicates cost $100K+ yearly in time, emails, and bad reporting. 𝕏
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Originally reported by Dev.to

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