What is transaction data enrichment?

Turns cryptic bank strings like 'NFLX*NETFLIX.COM' into usable data: names, categories, logos, contacts — all via API.

How much does Easy Enrichment cost?

1¢ per bank enrich call, pay-as-you-go from $10 top-up. No subs, no minimums.

Does transaction data enrichment work outside fintech?

Yes — company profiles, domains, socials, persons. Great for CRM, sales tools too.

One API Call Enriches Bank Transactions — Saving Fintech Startups Months of Drudgery

Plaid's 2023 report shows 72% of users crave clearer transaction labels — yet most fintech apps spit out garbage like 'AMZN MKTP US'. One API changes that overnight.

theAIcatchup Apr 09, 2026 3 min read

⚡ Key Takeaways

One API call from Easy Enrichment delivers 20+ fields like merchant logos and categories from raw bank strings. 𝕏
Saves 3-6 months of engineering vs. building your own parser, at just 1¢ per request. 𝕏
Unlocks UX wins like subscription detection and contact info, boosting retention 25%+. 𝕏

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theAIcatchup

Community-driven. Code-first.

#Easy Enrichment #bank transactions #fintech API #merchant categorization #transaction data enrichment

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Originally reported by Dev.to

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